Hmmm I don't see the words "paying artists appropriately for their music" here But for now, according to the UMAW, an independent artist would need to amass 283,684 Spotify streams per month to pay a monthly rent of $1,078, the U.S. The amount that an individual artist will get per stream depends on their contracts in the industry. Streaming payouts don’t directly reach the artist - first, payouts are divided among an artist’s record labels and publishers. Also, unlike Apple Music or Tidal, Spotify offers a free tier, subsidized through ads, which the platform says might skew its pay-per-stream metrics. Spotify points out that it appears to pay less per stream than competitors because, according to the company, Spotify users stream more music than users on competitor platforms. But Spotify, which has the most subscribers out of the three streaming leaders, pays the least. ![]() Tidal is thought to pay about the same, though the company itself hasn’t confirmed these numbers. “User-centric is no silver bullet, and we still desperately need more fundamental changes in streaming royalties, but it is a step in the right direction.”Ĭomparatively, Apple Music pays $0.01 per stream on average, per an internal memo leaked earlier this year. ![]() ![]() “We applaud Tidal’s move toward a more user-centric payment system, a shift we’ve been demanding since we launched our Justice at Spotify campaign in 2020, and one already adopted by Deezer and SoundCloud,” said Joey DeFrancesco in a statement to TechCrunch on behalf of UMAW. The platform says it teamed up with more than 100 labels - both major labels and independents - to develop what it calls its fan-centered royalties program. Tidal told TechCrunch that beyond its deals with independent distributors, a kind of UCPS will come to its HiFi Plus tier starting in January 2022. It’s similar to buying a CD - it’s not how often you listen to that CD, but rather, the fact that you bought it in the first place. But, on a UCPS platform like Deezer or SoundCloud, if you listen to 10 albums from 10 different artists in a month, then a portion of your monthly subscription fee is divided among those 10 artists, which means they’re probably getting more than 10 cents each. Then, that artist will earn 10 cents (and that’s before distributors and publishers take their cut). So, let’s say you listen to a 10-track record one time on a platform that pays about one cent per stream, like Apple Music. As described by Deezer, a streaming service that has expressed interest in UCPS, this system helps individual fans more directly and transparently support their favorite artists, since their subscription fee is distributed to the artists they listen to. This model is an example of a user-centric payment system (UCPS), which is generally favored by artists. That percentage shrinks if you’re paying for your subscription through Apple’s App Store, though not Google’s App Store, a TIDAL representative told TechCrunch. If you’re subscribed to Tidal’s HiFi Plus plan - which costs $19.99 per month - up to 10% (or about $2) of your monthly subscription fee will be distributed to your most-listened-to artist. Starting on January 1, 2022, this model will apply more broadly on Tidal, including artists signed to labels, not just indie distributors. To start, the company struck deals with independent distributors like CD Baby, Equity Distribution, Stem, Symphonic, Tunecore and Vydia. These partnerships foreshadow a larger pivot from Tidal toward experimenting with streaming payout models that are thought to distribute funds more equitably to musicians who don’t get millions of streams on any given day (AKA, people who aren’t Taylor Swift or Lil Nas X). “You can expect to see more high-impact activations like our recent ‘TIDAL RISING x Atlanta,’ wrote Dorogusker, “where TIDAL provided four Georgia acts with documentaries, billboards, TV coverage, and an opportunity to play for and connect live with their biggest fans.Tidal and many independent music distributors teamed up recently to introduce a direct artist payments system. ![]() TIDAL RISING offers direct support to select emerging artists, and as the streamer pivots from direct artist payouts, that commitment expands to $5 million. Instead, we’ll sharpen our focus on TIDAL RISING,” said Dorogusker, $5 Million for TIDAL RISING Starting April, Tidal will “no longer commit a % of HiFi Plus membership to top-listened artists. “Our HiFi Plus tier still pays artists more than others.” “The DAP program focused only on a listener’s #1 artist, which left much, much less room for emerging artists to get paid,” TIDAL CEO Jesse Dorogusker said on Twitter. TIDAL payouts totaled $500,000 to 70,000 artistsħ0,000 artists enrolled in the direct artist payment program, but Tidal says it only paid out $500,000 or an average of $7.14 per artist – “far short” of its goal.
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